Introducing Jacksons of Yorkshire

Business News 31.01.20

Under the new name Jacksons of Yorkshire, rather than Jackson’s Yorkshire’s Champion Bread, the new-look Champion Bloomers and rolls will start appearing on shelves nationwide from this week.

Marketing manager Deborah Dyson said: “Our rebrand has been about modernising the brand and giving us more potential to develop the range into new areas whilst also listening to our customers who are keen to eat well and look after the planet. Recent examples of this include our new super-seeded brown bloomer which helps those keen to add extra fibre into their diets and we were also the first of the larger bread brands to completely remove palm oil from bread which has really been welcomed by shoppers.”

The new-look packaging is 100 per cent recyclable at home, depending on council collections. It can also be recycled in the supermarkets with other plastic bags.