Our new CEO

Business News 01.11.19

This month we welcomed James Watson as our new Chief Executive following a decision by Norman Soutar to step down after almost 14 years with the business.

James has been with the Group since 2008 and after delivering growth at the Group’s bakery Jacksons and Aunt Bessie’s as MD, he became Group Chief Operating Officer in 2018.

Our Chairman Nicholas Oughtred said: “I am grateful to Norman for everything he has done for the business over the past 14 years, for his commitment to helping us grow, his long-term vision and his determination in good times and tough times.

“I’m delighted to announce that the board has chosen James Watson as our new Chief Executive. James has proven himself as an inspirational leader, building strong teams and delivering great results.”

Prior to joining the Group, James worked for Baxters Food Group and JP Morgan.