Jackson’s launches new Extra Thick Slices white bloomer

Business News 23.01.19

The new loaves, available exclusively in nationwide Waitrose from January 23, join Jackson’s popular white, brown and seeded bloomers which have gone from strength to strength since their launch in 2012.

Brand Marketing Manager Deborah Dyson said: “Our new Extra Thick Slices Bloomer offers shoppers the same softness and traditional sourdough taste of the white bloomer recipe but in extra thick slices. It’s a perfect doorstop bloomer, ideal for a breakfast butty or a champion slice of buttered toast.”

The new loaves weigh 800g and have a MRRSP of £1.49.