Aunt Bessie’s introduces new Carb Swaps range

Business News 07.02.18

Aunt Bessie’s has launched a new Carb Swaps range in Asda this week (February 4) and Tesco next month (March 11).

New Swede Chips seasoned with Rosemary and Sea Salt and new Crinkle Cut Carrot Chips with Smoked Paprika have been added to Aunt Bessie’s firm favourites Vegetable Chips and Carrot and Swede Mash to make up the Carb Swaps range. The range helps shoppers add more veg to their diets, providing one portion of their five-a-day and a source of fibre.

Hannah Haas, our Marketing Director at Aunt Bessie’s, said: “We’re always looking to develop something new for shoppers to try and our research showed that more people are looking to add extra veg to their diets and swap out white potatoes every now and then. We were the first brand to launch frozen vegetable chips, which have had a fantastic consumer response since launch last year, and we’re excited to be offering people these new products to try.”

The Carb Swaps range includes…

Swede Chips, 500g, MRRSP £1.75.

Carrot Chips, 500g, MRRSP £1.75.

Vegetable Chips, 500g, MRRSP £2.50.

Carrot and Swede Mash, 500g, MRRSP £1.75.