New Turmeric Pitta

Business News 11.06.18

Healthy snacking brand The Food Doctor, known for its popular pitta bread, has added new Seed &Cereal Turmeric Pittas to the range.

The Food Doctor’s stone-baked pittas are high in protein, high in fibre, packed with seeds and cereal and are a healthier alternative in the bakery category.

Trissy Hawker, NPD Manager, said: “Our pittas are really popular with shoppers and we were keen to build on their success. We decided turmeric, which has powerful anti-inflammatory effects and is an antioxidant, would be a great ingredient to give our classic pittas a new twist. Our pittas can be enjoyed filled or as a snack, and our turmeric pittas are great as a healthy alternative to naan bread alongside Indian-inspired dishes.”

The new pittas launch in Waitrose nationwide on Wednesday, May 23. A pack of six 60g pittas have a RRSP of £1.30.

The Food Doctor is part of the William Jackson Food Group.