Aunt Bessie’s adds to potato range

Business News 27.10.17

Aunt Bessie’s is building on its popular frozen potato range with new Rosemary & Sea Salt Chips launching in Waitrose this week.

The new chips are made using Aunt Bessie’s classic straight cut chips, seasoned with rosemary, sea salt and olive oil.

Lorraine Rothwell, Marketing Director for William Jackson Food Group-owned Aunt Bessie’s, said: “We’re always looking to offer people something new to try and our research showed a real opportunity to develop our popular chips further, giving a traditional favourite a modern twist and enabling shoppers to enjoy restaurant trends in their own home.”

The Rosemary & Sea Salt Chips are made with olive oil, rosemary and sea salt and bake in 20-25 minutes. They are available in a 500g pack, MRRSP £1.99.